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Risk Assessment of Textile Waste Management
Šindlerová, Vanesa ; Vymazal, Tomáš (referee) ; Hrabová, Kristýna (advisor)
This thesis deals with environmental risks arising from textile waste management. The introduction describes the context of textile problematics and maps the current situation of textile waste management. The main goal of this thesis is to determinate the environmental risks of low percentage of recycling. Recycling is one way of dealing with textile that mitigates the impact on the environment. For the evaluation of the causes and consequences of the researched problem are used Bow-tie analysis and Ishikawa’s diagram. The results of the work bring environmental risks resulting from the application of those selected methods. Part of the thesis is a questionnaire that evaluates the individual’s attitude to textiles. Results of the questionnaire reveals that not needed textiles are perceived as risk to the environment. At the same time, consumer behavior does not correspond with efforts to mitigate the identified impacts.
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No hard feelings
Venturová, Adéla ; Jakalová, Zuzana (referee) ; Klodová, Lenka (advisor)
My work analyzes the issue of inscriptions of fast fashion from the point of view of emptying slogans' content due to the different cultural, living and economic conditions at the place of creation of the t-shirts and its place of wear.
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Uniform
Sádecká, Lucia ; Vacková, Lenka (referee) ; Mazanec, Martin (advisor)
The bachelor project focuses on the phenomenon of the Burda style magazine, which for more than 50 years has been advertising to its readers about pattern making, along with tips and tricks. This allows the readers to fill the wardrobe of current trends that they should be able to make themselves In this project, I chose one specific issue from 07/17 magazine, which I transferred from patterns provided with the material needed according to the template and workflow. I kept the original sewing method using the orientation map provided by the designers (using a silk screen), which forms the design of the whole collection. The aim is, on the one hand, to test the functionality and the practicality of the offered dresses in the magazine, but at the same time emphasis is put on the quality of craftsmanship. According to the popularity of the magazine, this quality still has its visible place in the fashion industry. How? What is this heading towards? Does the social artefact of this confection still make sense in this era?
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Význam udržitelnosti v oděvním průmyslu
Kavulová, Aneta
The bachelor thesis deals with the importance of sustainability in the clothing in-dustry from the point of view of companies and consumers. The issue of the cloth-ing industry is still a current topic in our society, it is necessary to look for more sustainable principles and procedures, as well as innovations that can help to solve these problems. To fulfil the goal, qualitative research was conducted in the form of semi-structured interviews (n = 8 for companies, n = 13 for consumers), also available secondary data were explored. The obtained data were assessed with use of content analysis and conclusions were drawn. Among the main recommen-dations is that companies devote themselves to educating their customers, as a lack of information has a significant negative impact on consumer behavior.
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Rozhodování spotřebitele na trhu udržitelné módy
Řehůřková, Monika
Řehůřková, M. Consumer decision-making in the sustainable fashion market. Bachelor thesis. Brno: Mendel University, 2023. The bachelor`s thesis deals with consumer decision-making in the sustainable fashion market. The goal was to map consumer behaviour and factors that influence an individual's decision-making when purchasing fashion goods. The paper contains theoretical starting points including issues of consumer behaviour, sustainability and marketing communication. The evaluation was carried out on the basis of a questionnaire survey of 105 respondents, on the basis of which a communication strategy was proposed for a new fashion brand of sustainable fashion.
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Protection of intellectual property rights in the fashion industry
Duong, Erik ; Holcová, Irena (advisor) ; Žikovská, Petra (referee)
This thesis focuses on the area of intellectual property law in the fashion industry. The main objective of this thesis is to highlight the pressing issues in the fashion industry, to examine the various forms of intellectual property protection applicable in the fashion industry. Following the analysis, an assessment of the impact of fast fashion on the fashion industry is made. The thesis addresses the complex environment of the fashion industry, which is characterised by fast global supply chains and rapid production cycles. However, these dynamics raise significant challenges and unfavourable practices that lack robust legal safeguards. The main problem is the proliferation of low-cost production driven by fast-fashion brands, leading to overconsumption, environmental degradation and labour exploitation. This lack of effective legal measures increases the burden faced by affected communities and contributes to the growing problem of textile waste. In addition, the practices of fast fashion brands, which often copy the designs of both renowned and lesser-known designers, undermine the competitiveness of indigenous creators in the sector. This interaction fosters an environment that favours fast fashion at the expense of sustainable and ethical fashion. The thesis is divided into eight chapters....
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Vliv textilního průmyslu na složky životního prostředí
Chocholáčová, Adéla
This bachelor thesis deals with the impacts of the textile industry on environmental components. The thesis is conceived as a research of the basic negative consequences of this industry. The thesis explains the basic concepts like fast fashion or textile industry. The work includes the negative impacts of natural and man-made fibres, the different stages of textile production, including the post-life cycle phase of the product. The thesis shows that the textile industry is one of the biggest polluters of the environment, especially through wastewater containing toxic chemicals. The case of wastewater is elaborated in detail using the case of Bangladesh. The thesis concludes by presenting ways in which the negative impacts can be mitigated in the future and also presents sustainable methods and materials that are already in use.
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Analysis of the business strategy and potential challenges of Japanese fast fashion brand Uniqlo's entry into the CEE market
Mao, Haoxuan ; Gregor, Martin (advisor) ; Ramesh, Sangaralingam (referee) ; Paulus, Michal (referee)
Fast fashion is one of the fastest growing segments of the fashion industry. Benefitting from fast production cycles and extensive distribution channels to keep up with dynamic consumer preferences, Uniqlo is one of the world's top three fast-fashion brands, with overseas markets accounting for 48.7% of its total revenue. At a time when the business is currently preparing to enter the Central and Eastern European (Czech Republic) market, this paper analyses Uniqlo's overseas market strategy in three chapters, including its business strategy to enter the Czech market and potential opportunities and challenges. The data and information for this study were obtained from secondary sources such as company annual reports, websites, industry publications, information released by authoritative organisations, and official media interviews. The results of the study found that Uniqlo had adopted different strategies and had made strategic shifts in the Chinese, European, and Southeast Asian markets based on global consolidation and local responses. Furthermore, the results of the data analysed in the regression analysis indicate that strategic investments in human resources and administration have a significant positive impact on revenues. A comparison of Uniqlo's business strategies, alongside those of Zara...
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The phenomenon of Slow fashion in contemporary Czechia
Hoang, Thuy Duong ; Lánský, Ondřej (advisor) ; Hyánková, Tereza (referee)
This bachelor's thesis deals with the phenomenon of slow fashion movement created as a reaction to the development of today's fashion industry. The first part explains the term fast fashion, its main features, business models that lead to its creation such as outsourcing and its social and environmental impacts. Moreover, it deals with the gradual infiltration of sustainability into the fashion industry and the subsequent emergence of slow fashion. Based on qualitative research in the form of semi- structured interviews, the practical part examines specific Czech slow fashion brands. The research primarily analyses the motivation of the founders behind building the selected brands, the approach of these companies to the production and distribution of their products and their overall attitude towards today's fashion. KEYWORDS fast fashion, slow fashion, sustainable fashion, textile industry, consumerism
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Ethical consumer behavior of generation Z in the area of sustainable fashion
Ibrová, Barbora ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
The bachelor thesis tackles the issue of ethical consumption of Generation Z in the area of sustainable fashion. Specifically, it focuses on the specifics of ethical fashion consumption of sustainably conscious members of Generation Z and their motivations and barriers to purchasing sustainable and ethical fashion alternatives. The theoretical section defines the terms fast fashion and sustainable fashion, and focuses on ethical consumer behaviour and the characteristics of Generation Z as consumers. The practical part includes the analysis and interpretation of individual semi-structured interviews with ethically conscious members of Generation Z, from which the underlying motivations, barriers and specificities of sustainable fashion consumption of young ethically-minded customers are subsequently outlined. The research revealed the attitude-behaviour gap among respondents and a reduced brand sensitivity in the case of consumption. Good feeling and originality were identified as the main motivations for sustainable purchases, with high price and a limited range of cuts and designs emerging as the biggest barriers.
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